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Your international Growth & Storytelling Partner in Europe.
Grow across borders with clarity.
Meaningful B2BC solutions -
Meaningful B2BC solutions -
Meaningful B2BC solutions -
Strategy: Validate the market
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Sora
AI
Editorial
Frontend
Interactions
You have a strong product. What’s missing is a clear picture of where it fits in Europe: which country, which channel, which buyer, which moment.
Market and category research for France & Spain.
- Trend spotting and commercial opportunity analysis.
- Product-market fit review for your specific category.
- Competitor and channel. benchmark mapping
- Buyer, distributor, and channel intelligence.
- Country prioritisation and strategic insight report.
Why trust us
This service builds on 25+ years of international marketing and branding experience, combined with 10+ years of B2B journalism covering international events, conferences and summits in food, ingredients, fresh produce, and sustainability. It brings together research depth, sector understanding, and commercial thinking, the same strategic lens behind projects for a Dutch ingredient producer and processor, a Brazilian açaà producer, and a French premium natural cosmetics brand, a Dutch food service brand.
1) Market and category research
Enter European markets with a clear route-to-market and the right partners. If you’re a Brazilian brand willing to export to Europe, we help you analyse the best markets first, sharpen your positioning, aligned with your category and identity.
Best for: CEOs, Export Directors, Marketing/R&D teams preparing for EU expansion.
2) Exploring European opportunities
Expand into the European market with local insight, trusted introductions, and a market-ready narrative. We support your brand in entering French, Spanish, and European markets through opportunity mapping, partner scouting, and go-to-market actions tailored to European buyer expectations and channels.
Best for: Medium-size companies seeking a structured market entry.
3) Competitor and benchmark mapping
From SIAL Paris and Anuga to Alimentaria and in-cosmetics or ingredients conferences and summits, we design event strategies that convert: targeting, outreach, pitch assets, meeting agendas, and post-event follow-up procedure.
Best for: brands investing in events and needing measurable ROI.
4) Need distributors/leads
Get a distributor and leads you can reach, aligned with your strategy.
We build and qualify distributor shortlists, outreach sequences, and meeting set-up plans to accelerate commercial conversations in France, Spain and the Middle East.
Best for: teams under time pressure who need contacts and momentum.
Partner &
Lead Activation
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With the help of our collaborating agencies, we ensure your market entry is compliant and credible by guiding the adaptation of regulations, product claims, and packaging/labelling requirements in the chosen markets.
Entering a market is not only about understanding trends and regulations. It’s about reaching the people who can actually move your product forward.
Origenal Story identifies and activates your key commercial connections to help you reach the right distribution channels for your products or services.
• Distributor and partner mapping for France & Spain.
• Identification of decision-makers and strategic contacts.
• Lead qualification, prioritisation, and outreach support.
• Meeting generation around target sectors and events.
• Strategic introductions through a trusted European network.
• In Madrid: introductory events and activations at Casa ChamberĂ, a premium showroom and tasting space.
Built on a trusted international network across Spain, France, the wider EU, and selected Middle East markets, developed through years of distributor targeting, partner outreach, and business activation at European trade fairs.
Why trust us
With a trusted international network across Europe, especially in Spain, France, the wider EU ecosystem, and selected Middle East markets, Origenal Story brings a practical and relationship-led approach to partner and lead activation, built through distributor targeting, partner outreach, strategic introductions, and business activation at international trade fairs and B2B events in Europe.
Frontend
AI
Backend
Brand
Illustrations
Market Adaptation & Brand Readiness
A strong product is not always enough. Make sure yours is understood, trusted, and commercially ready.
A strong product is not always enough to win in a new market. Your brand also needs to be understood, trusted, and aligned with local expectations.
• Packaging and messaging review for European markets.
• Claims and content adaptation with certification. European regulatory partners.
• Brand positioning adaptation for France & Spain.
• Brand narrative and storytelling refinement for European buyers.
• Distributor-facing presentations and commercial materials.
• Market-ready messaging for websites, decks, and outreach.
Design
UI/UX
Android
Development
Illustrations
Network Activation
A trade fair stand without a strategy is an expensive business card. Trade fairs open doors, but only when you arrive with the right preparation, commercial strategy and planning.
• Trade fair and conference activation strategy.
• Meeting planning and lead targeting before key events.
• On-site support for commercial networking.
• Follow-up structure to keep momentum after the event.
• B2B brand visibility and market activation opportunities.
Our founder Claudia has spoken and moderated at SIAL Paris, NATEXPO France, Fruit Logistica, in-cosmetics Global, and Ecoliving Sweden. She doesn’t just attend these events — she knows how they work from the inside.
Brand
Style guides
Backend
Interactions
Market intelligence & Opportunity mapping
Partner & Lead activation
Market adaptation & Brand readiness
Event & Market activation
Strategy
Transformation
Activation
¡Vamos!
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Countries we worked with
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Years of market experience in international marketing, branding and business development.
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Origenal Story
Built from market experience, journalistic insight and human connection.
Origenal Story brings together more than 25 years of experience in agrifood, ingredients and lifestyle international services, combined with over a decade of journalistic work covering B2B and B2B2C food, ingredient and sustainable development businesses across Europe and the Americas.
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